Analytics

Jasim

Dr. Mohamed Jasim K

Assistant Professor

Analytics

His expertise lies in the areas of marketing research, marketing analytics and digital marketing and data modelling (mediation, moderation, serial parallel relationship, high order constructs, reflective and formative analysis). His research areas are hospitality, tourism, health-tech, agri-tech and virtual transformations in marketing.

Undergraduate

B.SC - 2009

Postgraduate

MBA - 2012

Ph.D

PhD - 2018

Virtual Marketing in Hospitality, Tourism, Health-Tech and Agri-Tech