VIT

Book Chapters

Hospitality and Tourism Sector Global Perspective and Challenges.,2020

Balakrishnan Ravishankar,
Prabu B. Christopher

ISBN : 9789389657418

The Post Pandemic Challenges and Opportunities of the Indian Travel Industry An Overview of the Airline Sector.,2020

Balakrishnan Ravishankar,
Prabu B. Christopher

ISBN : 9789389657470

A Comprehensive study to analyze challenges in building student retention rate on MOOC platforms, Himalyan Publishing House.,2021

Afjal, M 
Rakshit, P

ISBN :

Innovative Applications and Implementation Challenges of Blockchain Technology in the Financial Sector.,2023

Nagarajan, C.,
Afjal, M.

ISBN :

Developing Entrepreneurs: Role of Government & Non-Government Bodies" in the Book "Ease of Doing Business: Contemporary Issues, Challenges & Future Scope.,

Padhy P.C.

ISBN : 978-93-5254-009-9

Impact of Emotional Intelligence over the Spiritual intelligence for Workplace Excellence

Padhy P.C.

ISBN : 9789385477676

Community Mental Health and Well-Being in the New Normal

Padhy P.C.

ISBN : 978-1-6684-7221-7

Cadbury Dairy Milk: An investigation into marketing and culture. In Modern marketing world.,2021

Shekhar, S. K.,
Jose, T. P.

ISBN : 978-81-947114-8-3

Does sensation transference dictate sales? An exploratory study on chocolate based on its package.,2013

Shekhar, S. K.,
Raveendran, P.T

ISBN : 978-81-924713-3-4

It looks so good! So might taste good too. Chocolate package and baby boomers.,2015

Shekhar, S. K.,
Raveendran, P.T.

ISBN : 978-1-943295-01-2

An Assessment of the Behavioral Intention of Generation-Z towards the Adoption of Digital Learning Applications.,2020

Singh, R.K.
Kushwaha, B.P.

ISBN : 

Customer relationship management practices: an ethical marketing approach.,2019

Kushwaha, B.P.
Tyagi, V.

ISBN : 97893860157460

Consumer Behaviour and Contemporary Marketing Strategy.

Sathish A.S.

ISBN : 978-93-86256-32-4

Role of Analytics in Driving Success of Retailing in India: A Review of Contemporary Literature.

Sathish A.S.

ISBN : 978-93-95632-12-6

Industry 4.0-Based Agritech Adoption in Farmer Producer Organization: Case Study Approach.,2023

Ganeshkumar, C.,
Sivakumar, A.,
Venugopal, B.

ISBN :

MG Motor India and its EV Business.,2022

Sivakumar Alur

ISBN : 

Global Giving and Performance Metrics.,2021

Alur, S.

ISBN : 

Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical Issue.,2019

Alur, S

ISBN :

Unleashing the potential of chatbots in business: A bibliometric analysis.,2023

Ramya, J. B.,
Alur, S.

ISBN : 02663821231189344

COVID-19 and FDI in China.,2021

Singh G. 

ISBN : 978-93-91248-35-2

A competitive strategy and IT-based Innovations in Banking Services, 2011

Vasumathi A

ISBN : 978-81-8484-098-8

Impact of personal profile of the respondents on Family Stress of the Entrepreneurs, 2017

Vasumathi A

ISBN : 978-93-5267-578-6

A Study of Human Resource Practices and Challenges confronted by Human Resource Experts in an Indian IT firm, Bangalore, 2017

Vasumathi A

ISBN : 978-981-10-3565-4

The influence of Glass Ceiling factors (Occupational barriers) on personality traits of women lawyers towards career development, 2017

Vasumathi A