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Dr. Bijay Prasad Kushwaha

Assistant Professor


Dr. Bijay Prasad Kushwaha is an assistant professor of Marketing and Business Analytics at VIT Business School, Vellore Institute of Technology, Vellore, India. He is a doctorate in Marketing Management from Andhra University, Visakhapatnam, India. He has more than 12 years of corporate, research and academic experience. He has published 37 research papers (Scopus-24, ABDC ‘B-4’, ‘C-6’) in different national and international journals of repute. He has presented 14 research papers at various National and International conferences. He is known resource person for SLR, Bibliometric Analysis, SPSS, AMOS, R, Python, and SmartPLS.


BCA- Bangalore University (2010)


MBA - Sardar Patel University (2013)


PhD - Marketing - Andhra University (2018)

Virtual Influencer, Virtual Reality, Bibliometric Analysis, Digital Marketing, PLS-SEM
Received the Best Researcher Award in 2021 from Chandigarh University.
  • Thakur, J., & Kushwaha, B. P. (2023). Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis. Global Business and Organizational Excellence.

  • Shiva, A., Kushwaha, B. P., & Rishi, B. (2023). A model validation of robo-advisers for stock investment. Borsa Istanbul Review, 23(6), 1458-1473.

  • Mahendiren, D. B., & Kushwaha, B. P. (2023). Impact of Leadership Style and Perceived Organizational Support on the Organizational Citizenship Behaviour of Librarians in Indian Universities. Indian Journal of Information Sources and Services, 13(2), 22–29.