VIT

Marketing

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Dr. Sathish A.S

Professor

sathish.as@vit.ac.in

Marketing

Dr. Sathish A.S is a fellow from IIM, Ahmedabad with a bachelor’s degree in Statistics and Masters in Business Administration specialised in Marketing. He has published more than 30 papers in the reputed and referred journals (Scopus and ABDC listed) and 10 case studies published in European Case Clearing House (ECCH). He has Guided 4 Ph.D. scholars successfully and presently guiding three research scholars in the areas of Branding Green Supply chain and in Advertising. He has got 18 years’ experience in the field of management studies. Currently he is working as an Assistant director at Vellore Institute of Technology.

Undergraduate

B.Sc- PVKN GOVT. DEGREE COLLEGE, S.V. University(1998)

Postgraduate

MBA - TCSM, Madras University- (2000)

Ph.D

PhD- Customer Experience Management in Retailing- VIT University (2012)

Uniqueness focus on Customer Experience Management, Brand Positioning strategies, Generational Marketing and Advertising
DR. SARVEPALLI RADHAKRISHNAN DISTINGUISHED PROFESSOR AND RESEARCH AWARD 2022 AND ACADEMIC EXCELLENCE AWARD 2023.
It all about brand love- expressing through purchase intention, brand trust and brand attitude
Journal article | Journal of Critical Reviews | Vol.7, 04, 2020, 313-318, 2020
Navaneethakrishnan K, and A. S. Sathish (2020)

Does Brand Trust lead to Brand Loyalty?
Journal article | Test Engineering & Management | Vol. 83, 25036 – 25042, March – April 2020
Venkata Subbaiah. P. & Sathish A.S (2020)

Exploring the influences of celebrity endorsement on purchase intention and brand loyalty among rural youth
Journal article | Journal of Critical Reviews | Vol.7, 06, 426-431, 2020
Venkata Subbaiah. P and Sathish A.S.

Consumers sentiment analysis – A comparison of PLBs, National and MNCs brands
Journal article | Review of Professional Management | Vol.19, no,1, 58-79, 2021
R.Venkatesakumar, G.Vidyashankar, Sathish A.S., B.Rajeswari and S.Madhavan

Influence of consumer brand attitude on purchase intention-In case of selected branded atta products
Journal article | Journal of Management and Science | Vol. 12 No. 3, 2022
Venkata Subbaiah. P & Sathish A.S.

Measuring Customer Experience of Select Indian Banks in India
Journal article | DME Journal of Management | Vol.3, No.1,15-20, (2022)
Sathish A. S. & Venkata Subbaiah

Role of Digital Marketing in Growth of e-Commerce Business in India: An Empirical Study
Journal of Pharmaceutical Negative Results, Vol.13, 09, 226-233, 2022.
Sathish A.S., Dr. Prakash M., V. Shanthan. Kumar, and Dr. Mahesh Pavan Sathavalli

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