It all about brand love- expressing through purchase intention, brand trust and brand attitude
Journal article | Journal of Critical Reviews | Vol.7, 04, 2020, 313-318, 2020
Navaneethakrishnan K, and A. S. Sathish (2020)
Does Brand Trust lead to Brand Loyalty?
Journal article | Test Engineering & Management | Vol. 83, 25036 – 25042, March – April 2020
Venkata Subbaiah. P. & Sathish A.S (2020)
Exploring the influences of celebrity endorsement on purchase intention and brand loyalty among rural youth
Journal article | Journal of Critical Reviews | Vol.7, 06, 426-431, 2020
Venkata Subbaiah. P and Sathish A.S.
Consumers sentiment analysis – A comparison of PLBs, National and MNCs brands
Journal article | Review of Professional Management | Vol.19, no,1, 58-79, 2021
R.Venkatesakumar, G.Vidyashankar, Sathish A.S., B.Rajeswari and S.Madhavan
Influence of consumer brand attitude on purchase intention-In case of selected branded atta products
Journal article | Journal of Management and Science | Vol. 12 No. 3, 2022
Venkata Subbaiah. P & Sathish A.S.
Measuring Customer Experience of Select Indian Banks in India
Journal article | DME Journal of Management | Vol.3, No.1,15-20, (2022)
Sathish A. S. & Venkata Subbaiah
Role of Digital Marketing in Growth of e-Commerce Business in India: An Empirical Study
Journal of Pharmaceutical Negative Results, Vol.13, 09, 226-233, 2022.
Sathish A.S., Dr. Prakash M., V. Shanthan. Kumar, and Dr. Mahesh Pavan Sathavalli
