Dr. Manoraj Natarajan

Assistant Professor


Manoraj Natarajan is a Assistant professor in the marketing area at Vellore business school. He has completed his Phd in Online Information processing from National institute of Technology- Tiruchirappalli and MBA in marketing from Pondicherry university. His research is focused on online consumer behaviour, user-generated content, and human-computer interaction with special interest on textual analytics and unstructured data. Currently he is working on consumers interaction with special user interface to understand how consumer would explore emotions in metaverse or immersed world.


B.Sc Madras University (2010)


MBA-Pondicherry central university- (2013)


Phd in Online Information processing - NIT Trichy 2022

Online consumer behaviour, user-generated content, human-computer interaction, Metaverse, Human spacial interaction
University First rank in Undergraduate, UGC JRF
Two decades of DeLone and Mclean IS success model: a scientometrics analysis.
Journal article | Quality & Quantity | 57(3), 2469-2491 2023
Pushparaj, N., Sivakumar, V. J., Natarajan, M., & Bhuvaneskumar, A.

Consumer confusion and its consequential outcome towards online review: The mediated role of emotional ambivalence and cognitive dissonance
Journal article | International Journal of Business Information Systems | 2022 (In press).
P. Sridevi, Natarajan, M & Vedanthachari, L. N.

Examining customer intention to rely on online reviews
Journal article | International Journal of Internet Marketing and Advertising | 16(4), 369 – 393 2022
P. Sridevi, Natarajan, M. & Vedanthachari, L. N. (2022).