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Dr. Suraj Kushe Shekhar

Associate Professor


Dr. Suraj is a PhD through the Junior & Senior Research Fellowships of the University Grants Commission, India. Before his academic career, he worked as a Business Analyst at a reputable private firm. With over 12 years of combined industry and academic experience, he is well-versed in multivariate analysis, path modeling with AMOS and SmartPLS, Bibliometric Analysis, and analytics using Power BI & Tableau. He has extensively published in renowned publishers including Taylor and Francis, Elsevier, IGI Global, Sage, and so on. His expertise spans various areas such as tourism, Artificial Intelligence and marketing, business analytics, consumer behavior, psychiatry, and more.


B Tech - Govt. College of Engineering ,Kannur (2005)


MBA - Department of Management Studies, Pondicherry University (2008)


PhD - Packaging Research - Department of Management Studies, Kannur University (2015)

Analytics, Tourism , AI, Consumer Psychology & Psychiatry
Qualified NPTEL examination [Effective Writing] with Elite grade.

Qualified NPTEL examination [Consumer Behaviour] with Elite grade.

Qualified Udemy examination [Master English: Improve your speaking ,listening and writing]

Completed [with 83.8 % grade ] a coursera course on ‘MOOC: How to make a MOOC?’ provided by Novosibirsk State University.

Completed [with 100 % grade] a coursera course on ‘Digital media & marketing strategies’ provided by University of Illinois at Urbana-Champaign.

Completed [with 90.2 % grade] a coursera course on ‘An Introduction to Consumer Neuroscience & Neuromarketing’ provided by Copenhagen Business School.

Completed [with 91.8 % grade] a coursera course on ‘Business Analytics for decision making’ provided by University of Colorado Boulder.

Completed [with 85.63 % grade] a coursera course on ‘Big Data, Artificial Intelligence, and Ethics’ provided by University of California, Davis.

Completed [with 99.38 % grade] a coursera course on ‘AI for everyone’ provided by

Completed [with 66.48 % grade] a coursera course on ‘Marketing Strategy for Entrepreneurs’ provided by EIT digital

Received Research Awards (Certificate of Appreciation) from VIT for the years 2015 ,2016 ,2017 & 2018,2019 and 2021.

Qualified UGC NET-Junior Research Fellowship (JRF) -June 2009 in Management.

Qualified UGC NET-Dec 2008 for Lectureship in Management

  • Shekhar, S. K. (2024). Brand and addiction: A network analysis of scientific literature. Australasian Psychiatry, 10398562241230903.

  • Shekhar, S. K., Kandoth, S., & Mohanan, M. (2023). Worldwide research productivity on transformational learning: a scientometric study. Global Knowledge, Memory and Communication.

  • Shekhar, S. K., & Shah, M. A. (2023). Sports Marketing and Conceptual Evolution: A Bibliometric Analysis. SAGE Open, 13(3), 21582440231192915.

  • Shekhar, S. K. (2023). Schizophrenia and COVID-19: A bibliometric analysis of trends and themes. Schizophrenia Research, 254, 35. 10.1016/j.schres.2023.02.013

  • Covid-19 and destination marketing: a science mapping and descriptive analysis.
    Journal article | Iranian Journal of Management Studies | (In press), 2023 doi: 10.22059/ijms.2023.348750.675381
    Shekhar, S.K.
    Investigating the mediating effect of anxiety and fear of a third wave of COVID-19 among students in South India
    Journal article | Annales Médico-psychologiques | 181 (4),330-335, 2023, doi:10.1016/j. .2022.08.002
    Shekhar, S. K.
    Covid-19 and palliative care: A bibliometric analysis
    Journal article | Asia Pacific Journal of Health Management | 18(1), 30-41, 2023, doi: 10.24083/apjhm.v18i1.1795
    Shekhar, S. K.
    Social marketing plan to decrease the COVID-19 vaccine hesitancy among senior citizens in rural India.
    Journal article | Sustainability | 14(13), 7561, 2022, doi:10.3390/su14137561
    Shekhar, S. K.
    Bibliometric visualization of trauma and COVID-19.
    Journal article | Journal of Loss and Trauma | 27(8), 776-778, 2022, doi: 10.1080/15325024.2021.2005349
    Shekhar, S. K.