Dr. V. V. Gopal

Professor & Dean


A passionate evangelist of the Case Method of Teaching, Dr. V.V. Gopal is currently the Dean at VIT Business School, Vellore. Prior to this assignment, he worked with IBS, Hyderabad and Dubai campuses and was the Dean at NMIMS, Bangalore campus. Dr. Gopal did his PGDBM from IMT Ghaziabad in 1987 and Ph.D in 2010 from Osmania University, Hyderabad. He was earlier associated with various industries such as ITC and Karvy Consultants for more than 15 years in the areas of Marketing, Finance and Strategy. Developing case studies based on Indian businesses is his passion. He has published several cases and case-lets in Harvard Publishing, The Case Center and International journals. Dr. Gopal has edited fourteen books in the area of marketing and general management and presented papers at several international conferences. He has done consulting assignments for Globe Pharma (USA), Reliance Retail, Harrison Furnishings, Ambility Technologies (STEP), KAARA Information Systems, Sri Agro Industries and Vijaya Foods among others. He is on the Board of Studies of some leading B-Schools and is a reviewer for five leading International Journals. He is a member of several Management and Industry Associations in India.


B.Com - Andhra University


PGDBM- IMT Ghaziabad


Ph.D - Osmania University, Hyderabad

Consumer Behavior in Retail settings
  • Certificate of Merit awarded for case presentation by AIMA Case Competition, March 2021.

  • Authoring a chapter (Marketing Planning) for a book to be released by IIMP. (International Institute of Marketing Professionals)

  • Visiting faculty at BIM and IMT

  • Best faculty award at IBS in 2007 and 2009.

  • Designed the course ware for MBA Program for Pearson Publications (July 2010)

  • Project Consultant for Reliance Retail in 2006.

  • Reviewer for the International Journal of Innovation, Management and Technology

  • Fellow Member of International Economics Development Research Centre, Hong Kong.

  • Advisory Council Member of International Institute of Marketing Professionals (IIMPTM)

  • Editorial board member of “International Journal of Marketing Principles and Practices”.

  • Reviewer for “Journal of Retailing and Consumer Services” (Elsevier)

  • Gopal, V. V., Nallanagula, R., & Dornadula, V. H. R. (2023). Role of Risk-Taking Capacity of Investors in Their Choices for Investment Avenues: An Empirical Study. Journal of Informatics Education and Research, 3(2).

  • A Study of Grocery Shopping Behaviour in India
    Journal Article |Far East Journal of Marketing and Management | Vol 2, December 2012 |

    Impact of In-Store Music on Shopping Behaviour
    Journal Article | Journal of Business & Retail Management Research (JBRMR) | October, 2010

    Challenges of Retailing in a Downturn
    Journal Article | Advances in Management | Vol.2 (11), 2009

    CRM Strategy at Walt Disney
    Journal Article | The Icfai Journal of Services Marketing | 2005

    Professionalism in Retail Management
    Journal Article | The Icfai Journal of Services Marketing | 2005

    Growth Drivers and Challenges for Organized Retailing in India pp. 25-28, Edited Book of the Proceedings of 2010 International Conference on Information and Finance, Kuala Lumpur, Malaysia, November, 2010.