Marketing

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Dr. Pulidindi Venugopal

Professor & Associate Dean

Marketing

Dr. Pulidindi Venugopal is an enthusiastic Professor, Researcher and Consultant at Vellore Institute of Technology (VIT) University, Vellore, India. He completed the FDPM at IIM Ahmedabad. He started his teaching profession at VIT in 2010. He has 72 research articles in prestigious journals, case studies in prestigious case centers, and 25 book chapters in his possession until 2022. He has also produced ten doctorates to date and completed two funded research projects sponsored by the Indian Council for Social Science and Research (ICSSR). He also received six best paper awards at international conferences organized by well-reputed institutions (Amity University, IIM Bodh Gaya, IIM Jammu, and Taylor University), received research awards for publication in peer-reviewed journals, and received the “Excellence in Research Award” from the Samagra Vikas Welfare Society for outstanding contributions in the field of education and Young Professor Award from Nehru Group of Institutions.

Undergraduate

B.Com - Andhra University (1997)

Postgraduate

M.B.A. - Andhra University (1999)

Ph.D

Ph.D. - Consumer Behaviour - Andhra University, 2009

Post - Doc

FDPM - IIMA (2014)

Influencer and Destination Marketing, Technology Adoption, AI in Marketing and Behaviour Studies
1. “Excellence in Research Award” from the Samagra Vikas Welfare Society for outstanding contributions in the field of education.

2. Best paper awards at international conferences organized by Amity University, IIM Bodh Gaya, IIM Jammu, and Taylor University.