Gemini V Joy received her PhD in Management Science from Anna University, Chennai, India. She holds more than 24 years of work experience. After her Graduation in Psychology and Post-graduation in MBA she has been fervent in studying and researching various areas of marketing such as consumer psychology, digital and social media marketing, neuroscience and cognitive psychology. A prolific researcher, she has also multidisciplinary ideas and has published papers, case studies and book chapters in Marketing, Social Psychology, Health Science, and Knowledge Management in reputed international journals as well and have many international conference presentations to her credit. She has also served as a resource person for training programmes organized by AICTE – ATAL FDP’s, Academy of Prisons and Correctional Administration (APCA), reputed academic institutions and industries. Training in the fields of neuromarketing, personality development, applied psychology and marketing metrics are of particular interest to her.