Dr.Gemini V Joy copy

Dr. Gemini V Joy

Associate Professor & Area Chair


Gemini V Joy received her PhD in Management Science from Anna University, Chennai, India. She holds more than 24 years of work experience. After her Graduation in Psychology and Post-graduation in MBA she has been fervent in studying and researching various areas of marketing such as consumer psychology, digital and social media marketing, neuroscience and cognitive psychology. A prolific researcher, she has also multidisciplinary ideas and has published papers, case studies and book chapters in Marketing, Social Psychology, Health Science, and Knowledge Management in reputed international journals as well and have many international conference presentations to her credit. She has also served as a resource person for training programmes organized by AICTE – ATAL FDP’s, Academy of Prisons and Correctional Administration (APCA), reputed academic institutions and industries. Training in the fields of neuromarketing, personality development, applied psychology and marketing metrics are of particular interest to her.


B.A Psychology - Mahatma Gandhi University, Kottayam (1997)


1. MBA - Bharathiar University, Coimbatore (1999)

2. M.Phil (Management) - Vinayaka Mission Research Foundation - Deemed University, Salem (2006)


Ph.D in Management - Anna University, Chennai (2017)

Consumer Psychology, Brand Performance Analysis, Promotion Marketing, Digital & Social Media marketing, Consumer Engagement strategies
  • Rangaswamy, Easwaramoorthy, Nawaz, Nishad, Mohamed, Sirajudeen Bin Syed, Joy, Gemini Velleringatt, (2024). A study on entrepreneurial innovation among entities in Singapore. Journal of Innovation and Entrepreneurship, 13(1), 10.
  • Lathabhavan, Remya, Joy, Gemini V, Sudevan, Shyamlin, (2023). Mental Health Concerns of Dowry Harassment Survivors in India: A Multi-Level Mixed Method Study. Journal of Loss and Trauma, 28(2), 179-181.
  • Rangaswamy, E., Yong, W. S., & Joy, G. V. (2023). The evaluation of challenges and impact of digitalisation on consumers in Singapore. International Journal of System Assurance Engineering and Management, 1-13.
  • Rangaswamy, E., Leon, C. K., & Joy, G. V. (2023). Reflections on a Green Economy with Reference to Green Skills for Green Jobs. In Sustainable Boardrooms: Democratising Governance and Technology for Society and Economy (pp. 71-82). Singapore: Springer Nature Singapore.
  • Joy, G. V. (2023). How Fullerton Health expanded its network of clinics across Asia. In Singapore Inc.: A Century of Business Success in Global Markets (pp. 80-82). Routledge.