Dr. Anil Verma

Assistant Professor


Dr. Anil Verma’s expertise encompasses Marketing Management, Services Marketing, Marketing Analytics, Digital Marketing. His academic prowess is evident through two National Level achievements like his Junior/Senior Research Fellowship (JRF/SRF) distinction in the UGC National Eligibility Test (UGC-NET) and qualification in Graduate Aptitude Test Engineering (GATE) conducted by IIT & IISc. He has two A-rated ABDC-SCOPUS indexed publications in UK & US based journals, both where he is the First Author. Dr. Verma has 4+ years of teaching experience and a rich background in Marketing & Sales from eminent companies like ICICI Wealth Management Bank and Aakash Educational Services Ltd.


B.Tech - Sathyabama University, Chennai (2008)


MBA - ICFAI University, Dehradun -2012


PhD -Destination Marketing - Anna University, Chennai (2020)

Destination Loyalty, Tourists Delight, Emotional & Functional Value, Nostalgia, Cultural Identity
Recipient of UGC JRF/SRF Fellowship
Graduate Aptitude Test in Engineering (GATE, 2007)- AIR-2867
Research Award, VIT 2020
Reviewer for Top Tier Journals
Organized various FDPs, events etc.,
Coordinated various Institutional Accreditation process such as NAAC & AACSB.
Acted as a Resource Person for diverse programs focusing on Structural Equation Modeling Techniques, Multivariate Data Analysis and Customer Need Analysis.
Does historical nostalgia predict tourists’ delight and their destination loyalty intention for the world cultural heritage site of Mahabalipuram, India?
Journal article | Tourism Analysis: An Interdisciplinary Journal | 26(4), 249-264, 2021,
Verma, A., & Rajendran, G.

The effect of historical nostalgia on tourists’ destination loyalty intention: an empirical study of the world cultural heritage site–Mahabalipuram, India.
Journal article | Asia Pacific Journal of Tourism Research | 22(9), 977-990, 2017,
Verma, A., & Rajendran, G.

Linking Perceived Authenticity, Perceived Value, Satisfaction and Behavioural Intentions of Heritage Tourists.
Journal article | Asian Journal of Research in Social Sciences and Humanities, 6(12), 1087-1100, 2016
Verma, A., & Rajendran, G.