VIT

Marketing

Anand-Bharathi

Dr. Anand Bharathi S

Assistant Professor

anand.bharathi@vit.ac.in

Marketing

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Dr. Anand Bharathi S is an Assistant Professor of Marketing at VIT Business School, VIT Vellore. His research and teaching interests include Digital Marketing, Performance Marketing, and Growth Marketing. He holds a PhD in Management from Alagappa University, where his doctoral research focused on the evolving dynamics of Search Engine Optimization in digital marketing. He also holds an MBA from Bharathiar University and a B.E. in Civil Engineering from Anna University. His current research explores emerging trends in digital marketing strategies and data-driven marketing strategies.

Undergraduate

Bachelor of Engineering - Anna University

Postgraduate

Master of Business Administration - Bharathiar University

Ph.D

PhD - Alagappa University

Digital Marketing, Performance Marketing, Growth Marketing
  • Bharathi, A., Malik, A., Kumar, V., Rajamohan, S., & Unika, D. (2026). Social Media Marketing Strategies for Hotels and Resorts. In Integrating Social Media Tools Into Hotel Operations and Marketing (pp. 197-230). IGI Global Scientific Publishing.,
  • Vinoth Kumar, S., Anand Bharathi, S., Rajamohan, S., & Unika, D. (2026). Future Directions: Toward a Digital Mental Health Ecosystem. Psychiatry and Technology, 161-194.,
  • Jenefer, J., Kumar, V., Vidya, A., Malik, A., Bharathi, A., Unika, D., & Rajamohan, S. (2026). The Future of Mindful Finance: Towards an Empathic, Intelligent, and Ethical Economy. In Mindful Finance at the Convergence of AI, Neuroscience, and Environmental Ethics (pp. 31-68). IGI Global Scientific Publishing.,
  • Mumtaz, U., Bharathi, A., Shukla, A., Malik, A., Jenefer, J., & Nilavarasan, S. (2026). Future of AI in Education. In Ethical Leadership and Pedagogical Transformation in AI-Driven Education (pp. 301-324). IGI Global Scientific Publishing.,
  • Kumar, S. V., Bharathi, S. A., Jenefer, J., Lakshmi, D. V., Shettigar, R., Nilavarasan, S., & Raj, N. B. (2026). Future Trends in Human-Computer Interaction for HR. In Impacts of AI on Human Expression and Relationship Building (pp. 331-366). IGI Global Scientific Publishing.,