“Dr. D. Ashok is presently working as a Professor (HAG) at VIT Business School, VIT University, and Vellore. He completed his doctoral programme at Pondicherry University in 2004. His major areas of interest are marketing and entrepreneurship. He has around thirty years of experience in teaching and research, including the present position at VIT since 2003. He published more than 30 research articles in various national and international journals in the fields of marketing and entrepreneurship. He had also presented more than 20 research papers at various national and international conferences. He produced three doctoral students from VIT University, and another three members are presently in the pipeline. He can be contacted via email at dashok@vit.ac.in or doraiswamyashok@gmail.com.”