Research papers:
G, S., Chakraborty, D., Polisetty, A., & Jain, R. K. (2024). Exploring the adoption patterns of matrimonial apps: An analysis of user gratifications. Journal of Retailing and Consumer Services, 78, 103731. https://doi.org/https://doi.org/10.1016/j.jretconser.2024.103731
G, S., Chakraborty, D., Polisetty, A., Khorana, S., & Buhalis, D. (2023). Use of metaverse in socializing: Application of the big five personality traits framework. Psychology & Marketing, 40(10), 2132–2150. https://doi.org/https://doi.org/10.1002/mar.21863
Polisetty, A., Chakraborty, D., G, S., Kar, A. K., & Pahari, S. (n.d.). What Determines AI Adoption in Companies? Mixed-Method Evidence. Journal of Computer Information Systems, 1–18. https://doi.org/10.1080/08874417.2023.2219668
Polisetty, A., Sowmya, G., & Pahari, S. (2023). Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM. Cogent Business & Management, 10(3), 2283917. https://doi.org/10.1080/23311975.2023.2283917
Aruna Polisetty , Sowmya G. , Bindu Madhavi , Rimjhim Jha (2023). Validating Consumer-Centric Approaches in Attaining Ecological Sustainability. Environment and Ecology Research, 11(1), 183 – 194. DOI: 10.13189/eer.2023.110113.
Book chapter:
Sowmya, G., Polisetty, A., & Dash, G. (2024). 9 Leveraging Intelligence Artificial for Talent Management. Handbook of Artificial Intelligence Applications for Industrial Sustainability: Concepts and Practical Examples, 124.
Sowmya, G., & Polisetty, A. (2023). Chapter 10 – Smart practices in green supply chain management using blockchain technology. In S. Krishnan, R. Kumar, & V. E.Balas (Eds.), Green Blockchain Technology for Sustainable Smart Cities (pp. 217–235). Elsevier. https://doi.org/https://doi.org/10.1016/B978-0-323-95407- 5.00009-8
