Dr. S. Clemence Jenifer is an proficient academician serving as Assistant Professor with a Ph.D. in Management from Bharathidasan University, her core areas of expertise include employer branding and human resource management. Over the past decade, Dr. Jenifer has made significant contributions to the field through research, teaching, and academic leadership. Her doctoral work focused on developing and analyzing employer brand personality. Her research has been presented at prestigious institutions such as IIM Bangalore, IIM Kozhikode, IIM Indore, and IIM Tiruchirappalli. She has also successfully led and coordinated academic events, including international conferences, national seminars, and entrepreneurial summits. Dr. Jenifer has received several accolades for her work, including the Best Researcher Award and Best Paper Awards, and has served as a principal investigator for a funded research project by UGC. She is actively involved in curriculum development as a Board of Studies member for a few institutions in Tiruchirappalli. She has also contributed to student welfare through dedicated committee work. Her academic and professional journey reflects a deep commitment to educational excellence and impactful research. Her contributions have been recognized with multiple awards, including Best Paper Awards and the Women of Excellence honor.