Dr. Thayyib PV

Finance Accounts and Economics Division

Assistant Professor

thayyib.pv@vit.ac.in

Finance, Accounts and Economics Division

Dr. Thayyib is an Assistant Professor of Accounting and Finance at VITBS, where he orchestrates a seamless blend of erudition and practice. Armed with a multifaceted background, he wields a comprehensive proficiency in financial accounting, financial management, corporate taxes, financial analytics & modelling, and fintech. Using his industrial experience, he enriches academic discourse through a strategic merger of theoretical depth and industrial insights. Dr. Thayyib’s teachings incorporate simulations and case-based pedagogy, culminating in a hands-on learning trajectory that resonates with aspiring financial leaders. His key research orbits around corporate tax avoidance and emerging technologies in accounting and finance.

Education Qualification
Research interest
Awards and Honors received
Publications

Undergraduate

B.Com (Finance) - Kannur University (2012)

Postgraduate

M.Com. (Finance) - Kannur University (2014); MBA (Finance) - Pondicherry University (2016)

Ph.D

PhD - Corporate Tax Avoidance - Aligarh Muslim University (2022)

Corporate Tax Avoidance; Multi-jurisdictional Tax Planning; Emerging Technologies in Accounting; Agile Accountants

UGC – JRF (Commerce)

Tabash, M. I., Navas, T. M., Thayyib, P. V., Farhin, S., Khan, A. A., & Annoon, H. (2024). Modeling High-frequency Financial Data Using R and Stan: A Bayesian Autoregressive Conditional Duration Approach. Journal of Open Innovation: Technology, Market, and Complexity, 100249.

Thayyib, P. V., Anwar, I., MM, S., Yasin, N., & Thabit Yahya, A. (2024). Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions. Cogent Business & Management, 11(1), 2296147.https://doi.org/10.1080/23311975.2023.2296147

Thayyib, P. V., Thorakkattle, M. N., Usmani, F., Yahya, A. T., & Farhan, N. H. (2023). Forecasting Indian Goods and Services Tax revenue using TBATS, ETS, Neural Networks, and hybrid time series models. Cogent Economics & Finance, 11(2), 2285649. https://doi.org/10.1080/23322039.2023.2285649

Thayyib, P. V., Mamilla, R., Khan, M., Fatima, H., Asim, M., Anwar, I., … & Khan, M. A. (2023). State-of-the-Art of Artificial Intelligence and Big Data Analytics Reviews in Five Different Domains: A Bibliometric Summary. Sustainability, 15(5), 4026. https://doi.org/10.3390/su15054026

Thayyib, P. V., & Khan, M. A. (2021). Do demographics influence workforce agility score of tax professionals in Bangalore, India?. Global Business and Organizational Excellence, 40(4), 34-49. https://doi.org/10.1002/joe.22084