VIT

Finance Accounts and Economics Division

Aruna

Dr. Aruna Polisetty

Associate Professor

arunapolisetty@vit.ac.in

Finance, Accounts and Economics Division

Aruna Polisetty is presently working as an Associate Professor at VIT Business School, Vellore Institute of Technology, Vellore, Tamil Nadu. With a Ph.D. in Finance, she has a unique and simple style of teaching complex business and management topics. She guides management students at UG, PG and Research levels. An avid researcher, her research works are published in reputed journals. She is a prolific author of several books of use for academics and practitioners.

Undergraduate

B.com - Dr. V S Krishna college affiliated to Andhra University (2003)

Postgraduate

MAB - Andhra University (2009); M.com - Andhra University (2008);PGDBM - Andhra University (2005); Msc Psychology - Andhra University (2022)

Ph.D

Ph.D - GITAM University (2017)

Sustainability;Technology Adoption;Case Study Development;Tourism; Psychology
Best reviewer award
Research papers:
  • G, S., Chakraborty, D., Polisetty, A., & Jain, R. K. (2024). Exploring the adoption patterns of matrimonial apps: An analysis of user gratifications. Journal of Retailing and Consumer Services, 78, 103731. https://doi.org/https://doi.org/10.1016/j.jretconser.2024.103731

  • Chakraborty, D., Polisetty, A., Mishra, A., & Rana, N. P. (2023). A longitudinal study on how smart tourism technology influences tourists’ repeat visit intentions. Asia Pacific Journal of Tourism Research, 28(12), 1380-1398.

  • G, S., Chakraborty, D., Polisetty, A., Khorana, S., & Buhalis, D. (2023). Use of metaverse in socializing: Application of the big five personality traits framework. Psychology & Marketing, 40(10), 2132–2150. https://doi.org/https://doi.org/10.1002/mar.21863

  • Polisetty, A., Chakraborty, D., G, S., Kar, A. K., & Pahari, S. (n.d.). What Determines AI Adoption in Companies? Mixed-Method Evidence. Journal of Computer Information Systems, 1–18. https://doi.org/10.1080/08874417.2023.2219668

  • Polisetty, A., Sowmya, G., & Pahari, S. (2023). Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM. Cogent Business & Management, 10(3), 2283917. https://doi.org/10.1080/23311975.2023.2283917
  • Aruna Polisetty , Sowmya G. , Bindu Madhavi , Rimjhim Jha (2023). Validating Consumer-Centric Approaches in Attaining Ecological Sustainability. Environment and Ecology Research, 11(1), 183 – 194. DOI: 10.13189/eer.2023.110113.

    • Book chapter:
  • Sowmya, G., Polisetty, A., & Dash, G. (2024). 9 Leveraging Intelligence Artificial for Talent Management. Handbook of Artificial Intelligence Applications for Industrial Sustainability: Concepts and Practical Examples, 124.

  • Sowmya, G., & Polisetty, A. (2023). Chapter 10 – Smart practices in green supply chain management using blockchain technology. In S. Krishnan, R. Kumar, & V. E. Balas (Eds.), Green Blockchain Technology for Sustainable Smart Cities (pp. 217–235). Elsevier. https://doi.org/https://doi.org/10.1016/B978-0-323-95407-5.00009-8

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