Book Chapters
Hospitality and Tourism Sector Global Perspective and Challenges.,2020
Balakrishnan Ravishankar,
Prabu B. Christopher
Prabu B. Christopher
ISBN : 9789389657418
The Post Pandemic Challenges and Opportunities of the Indian Travel Industry An Overview of the Airline Sector.,2020
Balakrishnan Ravishankar,
Prabu B. Christopher
Prabu B. Christopher
ISBN : 9789389657470
A Comprehensive study to analyze challenges in building student retention rate on MOOC platforms, Himalyan Publishing House.,2021
Afjal, M
Rakshit, P
ISBN :
Innovative Applications and Implementation Challenges of Blockchain Technology in the Financial Sector.,2023
Nagarajan, C.,
Afjal, M.
Afjal, M.
ISBN :
Developing Entrepreneurs: Role of Government & Non-Government Bodies" in the Book "Ease of Doing Business: Contemporary Issues, Challenges & Future Scope.,
Padhy P.C.
ISBN : 978-93-5254-009-9
Impact of Emotional Intelligence over the Spiritual intelligence for Workplace Excellence
Padhy P.C.
ISBN : 9789385477676
Community Mental Health and Well-Being in the New Normal
Padhy P.C.
ISBN : 978-1-6684-7221-7
Cadbury Dairy Milk: An investigation into marketing and culture. In Modern marketing world.,2021
Shekhar, S. K.,
Jose, T. P.
Jose, T. P.
ISBN : 978-81-947114-8-3
Does sensation transference dictate sales? An exploratory study on chocolate based on its package.,2013
Shekhar, S. K.,
Raveendran, P.T
Raveendran, P.T
ISBN : 978-81-924713-3-4
It looks so good! So might taste good too. Chocolate package and baby boomers.,2015
Shekhar, S. K.,
Raveendran, P.T.
Raveendran, P.T.
ISBN : 978-1-943295-01-2
An Assessment of the Behavioral Intention of Generation-Z towards the Adoption of Digital Learning Applications.,2020
Singh, R.K.
Kushwaha, B.P.
Kushwaha, B.P.
ISBN :
Customer relationship management practices: an ethical marketing approach.,2019
Kushwaha, B.P.
Tyagi, V.
Tyagi, V.
ISBN : 97893860157460
Consumer Behaviour and Contemporary Marketing Strategy.
Sathish A.S.
ISBN : 978-93-86256-32-4
Role of Analytics in Driving Success of Retailing in India: A Review of Contemporary Literature.
Sathish A.S.
ISBN : 978-93-95632-12-6
Industry 4.0-Based Agritech Adoption in Farmer Producer Organization: Case Study Approach.,2023
Ganeshkumar, C.,
Sivakumar, A.,
Venugopal, B.
Sivakumar, A.,
Venugopal, B.
ISBN :
MG Motor India and its EV Business.,2022
Sivakumar Alur
ISBN :
Global Giving and Performance Metrics.,2021
Alur, S.
ISBN :
Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical Issue.,2019
Alur, S
ISBN :
Unleashing the potential of chatbots in business: A bibliometric analysis.,2023
Ramya, J. B.,
Alur, S.
Alur, S.
ISBN : 02663821231189344
COVID-19 and FDI in China.,2021
Singh G.
ISBN : 978-93-91248-35-2
A competitive strategy and IT-based Innovations in Banking Services, 2011
Vasumathi A
ISBN : 978-81-8484-098-8
Impact of personal profile of the respondents on Family Stress of the Entrepreneurs, 2017
Vasumathi A
ISBN : 978-93-5267-578-6
A Study of Human Resource Practices and Challenges confronted by Human Resource Experts in an Indian IT firm, Bangalore, 2017
Vasumathi A
ISBN : 978-981-10-3565-4
The influence of Glass Ceiling factors (Occupational barriers) on personality traits of women lawyers towards career development, 2017
Vasumathi A
ISBN : 978-81907881-1-3
A comparative study to measure the banking experience of public and private bank customers using SERVQUAL quality dimension model
Vasumathi A
ISBN : 978-81907881-1-3
A Study on Work Life Balance of Women Tannery labors by using Conjoint Analysis, 2017
Vasumathi A
ISBN : 978-81907881-1-3
The Impact of Emotional Intelligence on Work Life Balance among the Faculty Members, 2017
Vasumathi A
ISBN : 978-81907881-1-3
A Study on the Impact of Organizational Culture on Employee Performance through retention strategies in IT sector, 2017
Vasumathi A
ISBN : 978-81907881-1-3
