Dr. Ansab K V is an Assistant Professor at VIT Business School, Vellore Institute of Technology. Prior to joining VIT, he served as a Postdoctoral Researcher at the Norwegian University of Science and Technology (NTNU), Norway, and earned his PhD in Business Management from the National Institute of Technology Karnataka (NITK). His international academic and professional experience spans teaching, research, and industry, including appointments at NTNU and NIT Karnataka, along with professional experience at DDB Mudra, Maruti Suzuki NEXA, and PepsiCo India. His research focuses on Artificial Intelligence, Consumer Behaviour, Marketing Analytics, Technology Adoption, Entrepreneurship, and Business Analytics. His work has been published in peer-reviewed, Scopus-indexed journals, including journals listed in the ABDC Journal Quality List, and his research aims to bridge academic theory with managerial practice. Through his teaching, he aims to equip students with analytical thinking, technological competence, and problem-solving skills required to thrive in an evolving business environment.