Dr. D. Ganesan is a passionate and experienced academician with over 20 years of blended experience in both industry and academia. Currently serving as Assistant Professor (Senior Grade II) in Marketing at VIT Business School, VIT University, he has held notable positions at Alliance University and Sona College of Technology. His academic credentials span a B.Sc. in Physics, MBA, M.Phil., and a Ph.D. in Business Administration (Marketing). Dr. Ganesan has published widely in Scopus, Web of Science, and UGC Care journals and has presented at over 20 national and international conferences. His research areas include consumer behavior, advertising effectiveness, digital marketing, gamification, and AI applications in marketing. He is a recognized reviewer for international journals and has contributed to industry through consultancy projects and mentorship of student startups. With an impressive portfolio of 331 MBA projects guided and curriculum development, he also excels in professional development through numerous MOOC certifications and FDPs. Dr. Ganesan is a Life Member of ISTE and serves on the advisory board of Salem Gopi Hospitals. Beyond his research and teaching roles, he conducts training programs catering to a diverse audience, including undergraduate and postgraduate students, entrepreneurs, and private sector employees. These programs encompass themes such as Personal Development, Brand Management, Business Opportunity Identification, and Marketing Strategies. His dedication extends to hosting Business Quiz sessions tailored for MBA students, enriching their awareness of current affairs and corporate insights. Additionally, he offers valuable consulting services in the realms of customer engagement and retail store management.