PAPERS (PRESENTATIONS /PUBLICATIONS) AT NATIONAL/INTERNATIONAL CONFERENCES 

Kandoth, S., & Shekhar, S. K. (2022). Reskill and Reinvent: The new normal trend in the technology workforce. 2nd Pritam Singh Memorial (PRISM) Conference.Nagpur:IIM Nagpur [ISBN 978-81-9595-460-5] 

Mohanan, M., & Shekhar, S. K. (2022). Role of Transformative Digital Marketing in Tourism: Up-Skilling and Reinventing Tourism Businesses. 2nd Pritam Singh Memorial (PRISM) Conference.Nagpur:IIM Nagpur ISBN 978-81-9595-460-5] 

Mohanan, M., & Shekhar, S. K (2021). Wellness Tourism- A Travel Reset in the Post- Pandemic Era. International Conference of Markets and Development (ICMD) 2021.Trichy:IIM Trichy ( No proceedings. Presentation only) 

Kandoth, S., & Shekhar, S. K. (2021). Reconnecting Tourism Through Virtual Reality Technology- A Key to Survival in the Post Pandemic. International Conference of Markets and Development (ICMD) 2021.Trichy:IIM Trichy ( No proceedings. Presentation only) 

Mohanan, M., & Shekhar, S. K. (2020). Impact of digitalization over transformative marketing on Indian wellness tourism sector. 04th International Conference on Marketing, Technology & Society 2020.Kozhikode: IIM Kozhikode. [ISBN 978- 93-5419-748-2] 

Kandoth, S., & Shekhar, S. K. (2020). Impact of artificial intelligence and digitalization in the evolution of recruitment marketing. 04th International Conference on Marketing, Technology & Society 2020.Kozhikode: IIM Kozhikode. [ISBN 978- 93-5419-748-2] 

Mohanan, M., & Shekhar, S. K. (2020). Impact of Artificial Intelligence over Transformative Education Sector in India. International conference on current trends and future challenges in education. Chennai: VIT Chennai. ( No proceedings. Presentation only) 

Kandoth, S., & Shekhar, S. K. (2020). Implications of Online mode of Education during a Global Pandemic. International conference on current trends and future challenges in education. Chennai: VIT Chennai. ( No proceedings. Presentation only) 

Shekhar, S. K. (2020).Blending the blend: A new normal? International conference on current trends and future challenges in education. Chennai: VIT Chennai. ( No proceedings. Presentation only) 

Shekhar, S. K., & Rehin, K.R. (2019). Impact of promotional strategies in social media towards consumers’ perception, preferences and purchasing patterns. Summer Marketing – IS Conference. Indore: IIM Indore. [ISBN 978-1-78635-428-0]

Shekhar, S. K. (2018). A study on the impact of GST on Indian Federal System. National Seminar on Implementation of GST on Indian Economy – Issues and Challenges. Bhimavaram: KGRL Govt. aided Degree College & PG courses. (No proceedings. Presentation only) 

Mrinalini , M. S & Shekhar, S. K. (2018).A study on factors influencing students choice of educational institutions. International Conference on Emerging Trends in Social, Business and Management Science Research. Vellore: VIT . ( No proceedings. Presentation only)

Ganesan Palanisamy and Sivakumar Alur (2022) Demand and Capacity Management: Alternative Marketing Strategies for Revenue Management? International Conference on Management Cases, ICMC 2022 4th and 5th December 2021 Birla Institute of Management Technology, Greater Noida (India) Dec 1-4 2022

Ganesan Palanisamy and Sivakumar Alur (2022) “ Revenue Management in the Indian Hotel Industry: Will Traditional Marketing Strategies work?“ LIBA National Case Development Conference 2022 held on 18th February 2022.

Sivakumar Alur and Ganesan Palanisamy (2021) RUPAY Cards – ZERO MDR: Is Alternate Pricing Ensure Better Customer Service? International Conference on Management Cases, ICMC 2021 4th and 5th December 2021 Birla Institute of Management Technology, Greater Noida (India)

Ganesan Palanisamy and Sivakumar Alur (2021) Tharuni Furnitures: Customer Research for Store Turnaround International Conference on Management Cases, ICMC 2021 4th and 5th December 2021, Birla Institute of Management Technology, Greater Noida (India)

Ganesan Palanisamy and Sivakumar Alur (2019) Isuheri Remera Microfinance to Commercial Bank: How to Persuade the Employees? International Conference on Management Cases, ICMC 2019 December 5th & 6th, 2019 Birla Institute of Management Technology, Greater Noida (India)

Mohanty, S. and Christopher, B.P. (2023) “ Analysing the Impact of Gmification Training on Reinforcing the relationship of ISA employee engagement abd Employee task performance “ 6th international Conference on Management, Accounting, Banking, Economics and business Research for Sustainable Development”  1st ad 2nd March 2023 ., Crescent Institute of Science and Technology Chennai 

Mohanty, S. and Christopher, B.P. (2023)”The Gamified Effect: A Study of the Role of Gamification as a Training Method and the Mediation Influence of Green Organization Culture in Increasing Organizational Environmental Citizenship” 4th International Conference on “Innovation, Technology and Sustainability: Shaping the future of Business and Society” Welingkar Institute of Management Development and Research (WeSchool), Mumbai and Bangalore

Sheeba . D and Dr Prabu Christopher.B  (2022) Bibliometrics Analysis for Agripreneurship using VOS-VIEWER and Word Cloud from Scopus , Web of Science and Science Direct Data Base.  National Seminar –Global Ecological Crisis , Covid Pandemic issues and rehabilitation measures through knowledge management approaches for Inclusive Sustainable development ( ICSSR Sponsored ), St Joseph College Tiruchirappalli

Balakrishnan Ravishankar, Prabu B. Christopher  (2020) Exploring B2B Marketing Based on Customer Perception of Tourism for Airlines  and Hotels- 2nd National Conference on Hospitality & Tourism  Sectors: Global Perspectives and Challenges (NCHTS)