Manoraj Natarajan is a Assistant professor in the marketing area at Vellore business school. He has completed his Phd in Online Information processing from National institute of Technology- Tiruchirappalli and MBA in marketing from Pondicherry university. His research is focused on online consumer behaviour, user-generated content, and human-computer interaction with special interest on textual analytics and unstructured data. Currently he is working on consumers interaction with special user interface to understand how consumer would explore emotions in metaverse or immersed world.