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Dr. Akansha Singh

Assistant Professor


Akansha Singh is an Assistant Professor (Marketing) in VIT Business School, VIT. She did her PhD from Indian Institute of Technology (ISM) Dhanbad. Her PhD research dissertation is on the various issues related to cause-related marketing and its effects on consumers. Her research interest lies in the area of Consumer Behaviour, Corporate Social Responsibility, Cause-related Marketing, and Social Marketing.


Bachelor of Science- Dev Sanskriti Vishwa Vidyalaya, Haridwar, Uttarakhand


Master of Business Administration- Madan Mohan Malaviya University of Technology, Gorakhpur, Uttar Pradesh


Ph.D (Marketing) - Indian Institute of Technology (Indian School of Mines) Dhanbad, Jharkhand

Consumer Behaviour, Marketing Social Causes, Corporate Social Responsibility, Social Marketing
First three decades of cause-related marketing: building a deeper understanding through bibliometric analysis.
Journal article | Journal of Management History | Vol. ahead-of-print No. ahead-of-print, 2023
Singh, A., & Pathak, G. S.

Revisiting marketing strategy in emerging markets: a study of Amazon. com Inc.
Journal article | International Journal of Economics and Business Research | 22(2-3), 113- 126, 2021
Singh, A., & Pathak, G. S.

The quest for consumer engagement via cause-related marketing: A mixed method study in an emerging economy.
Journal of Retailing and Consumer Services | 55, 102128, 2020
Singh, A., & Pathak, G. S.

Who Will Speak for the Water and the Wildlife Conservation? Solving the Problems of Sustainable Development through Cause-related Marketing.
Journal article | Problemy Ekorozwoju | 15(2). 2020
Singh, A., & Pathak, G. S.